web design
web development
Billing
Marketing
Project development
web design
web development
Kindred Care Healthcare Staffing Platform
Overview
Kindred Care is a healthcare staffing and support platform designed to connect care providers with qualified professionals while maintaining a human centered approach. The goal of this project was to create a trustworthy, accessible, and conversion focused digital experience for both healthcare organizations and caregivers.
Problem
Healthcare providers often struggle with:
Staffing shortages
Inefficient hiring processes
Lack of reliable, qualified caregivers
At the same time, caregivers face:
Limited access to flexible job opportunities
Complicated onboarding processes
Poor communication with agencies
The existing digital experience in this market is often outdated, impersonal, and difficult to navigate.
Solution
We designed a modern, intuitive platform that simplifies the connection between caregivers and healthcare organizations while emphasizing trust, compassion, and efficiency.
Key focuses:
Clear value proposition above the fold
Seamless job discovery and application flow
Strong trust signals (testimonials, certifications, human imagery)
Mobile first, accessible design
Our Role
Branding
UX/UI Design
Frontend Development
Information Architecture
Conversion Optimization
Design Approach
Billing and invoicing
1. Human-Centered Visual Identity
Soft color palettes, warm imagery, and approachable typography were used to reflect compassion and trust core values in healthcare.
2. Simplified Navigation
Two primary user paths were created:
Find Care (for healthcare organizations)
Find Work (for caregivers)
This reduces friction and helps users quickly reach their goal.
3. Conversion Focused Layout
Clear CTAs like “Apply Now” and “Request Staff”
Short forms to reduce drop off
Strategic content hierarchy to guide decision making
Key Features
Dual User Experience
Tailored journeys for employers and caregivers
Streamlined Application Flow
Minimal steps with clear progress indicators
Trust & Credibility Elements
Testimonials, certifications, and real imagery
Responsive Design
Optimized for mobile users, who make up a large portion of job seekers
Results (hypothetical – adjust if needed)
↑ Increased application conversion rate
↓ Reduced bounce rate on landing pages
↑ Improved user engagement across mobile devices
What we Learned
Designing for healthcare requires balancing:
Emotional trust
Functional clarity
Accessibility
Small User Expirience decisions, like simplifying forms or clarifying messaging can have a significant impact on user confidence and conversion.
Next Steps
Add real time job matching features
Integrate chat support for faster communication
Enhance accessibility (WCAG compliance improvements)
Still a work in progress.
Overview
Kindred Care is a healthcare staffing and support platform designed to connect care providers with qualified professionals while maintaining a human centered approach. The goal of this project was to create a trustworthy, accessible, and conversion focused digital experience for both healthcare organizations and caregivers.
Problem
Healthcare providers often struggle with:
Staffing shortages
Inefficient hiring processes
Lack of reliable, qualified caregivers
At the same time, caregivers face:
Limited access to flexible job opportunities
Complicated onboarding processes
Poor communication with agencies
The existing digital experience in this market is often outdated, impersonal, and difficult to navigate.
Solution
We designed a modern, intuitive platform that simplifies the connection between caregivers and healthcare organizations while emphasizing trust, compassion, and efficiency.
Key focuses:
Clear value proposition above the fold
Seamless job discovery and application flow
Strong trust signals (testimonials, certifications, human imagery)
Mobile first, accessible design
Our Role
Branding
UX/UI Design
Frontend Development
Information Architecture
Conversion Optimization
Design Approach
Billing and invoicing
1. Human-Centered Visual Identity
Soft color palettes, warm imagery, and approachable typography were used to reflect compassion and trust core values in healthcare.
2. Simplified Navigation
Two primary user paths were created:
Find Care (for healthcare organizations)
Find Work (for caregivers)
This reduces friction and helps users quickly reach their goal.
3. Conversion Focused Layout
Clear CTAs like “Apply Now” and “Request Staff”
Short forms to reduce drop off
Strategic content hierarchy to guide decision making
Key Features
Dual User Experience
Tailored journeys for employers and caregivers
Streamlined Application Flow
Minimal steps with clear progress indicators
Trust & Credibility Elements
Testimonials, certifications, and real imagery
Responsive Design
Optimized for mobile users, who make up a large portion of job seekers
Results (hypothetical – adjust if needed)
↑ Increased application conversion rate
↓ Reduced bounce rate on landing pages
↑ Improved user engagement across mobile devices
What we Learned
Designing for healthcare requires balancing:
Emotional trust
Functional clarity
Accessibility
Small User Expirience decisions, like simplifying forms or clarifying messaging can have a significant impact on user confidence and conversion.
Next Steps
Add real time job matching features
Integrate chat support for faster communication
Enhance accessibility (WCAG compliance improvements)
Still a work in progress.